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They can actually see that time is running out and this becomes a factor in their purchase decision. The power of the countdown timer is that the ticking down of the clock adds extra urgency in the customer’s mind. The result was that the conversion rate of the second email was almost three times that of the first. Here’s an example A/B test from ConversionXL with two versions of a landing page, one with the basic offer and price, the second with information on how many items had already been bought, and a countdown timer. A common use for countdown timers is to show how much time customers have left to order for next day delivery. The key when using countdown timers and similar urgency tactics, is that the information should be useful to the customer, helping them to make their minds up. This could be a countdown until the end of a sales period, for example. There are several ways to employ urgency as a sales tactic – showing that stock levels are low for example – but here we’ll look at the use of countdown timers.Ĭountdown timers are a clear visual cue which tells customers that, if they want a product, they must take action within a specified period of time. Creating a sense of anticipation is helpful because this can promote sharing and social media stickiness.Ĭountdown Timers Best Practices For EcommerceĬreating a sense of urgency can be a powerful method which pushes shoppers into making a faster decision on a purchase they’re considering.

Build Interest: building interest is an important marketing strategy because the more interests means more eyes on the product or campaign.

By reminding your customers when a specific sale or campaign starts and ends you are able to give your customers time to prepare and plan their budget in advance.

Creating Value: SaleCycle data found that in 2020 the volume of online sales significantly increases towards payday.

Although, by doing this the product is no better or worse than competitors, the results of this type of marketing is still powerful. Leveraging the scarcity and urgency models in ecommerce emails using countdown timers and other marketing messages is important because it shows how popular and how in-demand a product or service is. We saw this in the recent buying behaviour at the start of the COVID-19 pandemic.

Scarcity Principle: a countdown timer in emails can trigger the natural human response to scarcity.

This is perhaps due to creating a sense of FOMO (fear of missing out) but this also provided value, reminding the customer that cheaper prices were ending in a matter of time.

In fact, the results showed a 400% higher conversion rate. For example, a case study found a well-timed email with an integrated countdown timer telling customers the Black Friday sale was ending in 4 hours increased customer urgency. Create Urgency: you can use a countdown timer to show key times, dates and messages to your users.4 Reasons Why You Should Use Countdown Timers In Ecommerce Email MarketingĪ countdown timer can be used in an email to drive online sales, it’s important to convey urgency to your customers to influence them to take an action or engage with your email or website. A prime example would be Black Friday sales on-site and in email, creating an emphasis on getting the best deals possible before the end of the day. When implemented tactically to compliment an email strategy, countdown timers can see an increase in click-through rate of up to 30%.Ĭountdown timers are used best to add urgency to an ecommerce email message or on-site. The short answer is yes, but they shouldn’t be overused. Should I Use Ecommerce Countdown Timers In Emails? This can be used for a wide range of emails including sales starting, stores opening and exclusive offer expiry. Countdown Timers Best Practices For EcommerceĪn ecommerce countdown timer is an active countdown clock which is set to expire at a given time stipulated by our clients.Should I Use Ecommerce Countdown Timers In Emails?.